StevenDownward.com

The Game Changer

I felt the need to create this post around something that I found to be a big game changer for me and my business.  Now this is not some specific strategy or technique that I did to get my business to run smoother or to operate better.  It’s something that a friend and mentor said to me that really hit home and once I started applying it, things really started to move.

What I’m talking about is how to get traffic back to your site. 

Now I know that you have heard that there are many different ways to get traffic and this is totally true.  There are literally hundreds of different ways that a business can get people to come back to their site and see what is going on.  But this one thing that was said to me that was a real game changer was around the word focus and mastery.

What do I mean by this?  Well it’s really simple. 

You need to master a specific method of traffic generation.  I’m guessing that you have heard this before because I know that I’ve heard this from dozens of different places and it makes total sense.  Let me explain this in a real simple example.

If you have ever been to a pond where there are a bunch of Lilly Pads on it, you will know that when they start to grow there becomes a lot of leaves on the waters surface.  Now just think if you through a rock out into the middle of the group of lilly pads thinking that you will be able to hit one if you just through the rock in their direction.  But what happens, normally, you miss all of them. 

Why is that?  It’s because you didn’t focus on hitting a specific one so you missed all of them.  This is how it works with marketing you business. 

Because there are so many different ways to get your site out there, people try to do all of them and what happens is nothing works.  There ends up being very little traffic coming back to the site and you don’t make any money.

So what this big game change for me was when I made the decision to take one style of marketing and one profit center and really focus my energies on mastering this method and area.  This has given me bunch more success in business and has produced me a lot more profits.

I choose to pick a specific marketing method, a specific niche, and a specific product.  I stopped trying to chase all the different profet centers with all these different marketing styles.  Instead, I focused on one marketing method and getting results with this one method. 

I kept changing and tweeking things until I had marketing and a sales funnel that generated me traffic, leads, and sales.  Now that I have done this once, it is way easier to either expand on this method or try something new.  I know for myself, I have choosen to expand on my current methods.  I feel that this is the best way for me to grow my business the fastest.  But, you need to decide what is best for you and your business.

But first, pick a marketing style, a sales style, and a specific lead product and then go to work.  Get your system running smoothly and turning you in a profit.  Once you commit yourself to this practice of business and you apply it, you will start to see results. 

I don’t know if you have done this or not yet but I suggest that you take this on and go for it.  I’d love to hear if you are willing to take this on.  Pick a marketing method and a sales system and get them to work.  Share with me what you’re planning and commiting to doing in the comment section below.  I always love reading what other people are doing to achieve the goals and dreams in their lives.

Steven Downward

PS: Just so that you understand how much power this really has, I have been able to take a site and over the last 6 months, quadrupling the traffic comming to it, and increase my conversions from under 5% to well over 39% earning me thousands of dollars.

I’ll be getting into this in way more depth in the next couple of months with what I have in the works for you so stay tuned.

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