I felt the need to create this post around something that I found to be a big game changer for me and my business.  Now this is not some specific strategy or technique that I did to get my business to run smoother or to operate better.  It’s something that a friend and mentor said to me that really hit home and once I started applying it, things really started to move.

What I’m talking about is how to get traffic back to your site. 

Now I know that you have heard that there are many different ways to get traffic and this is totally true.  There are literally hundreds of different ways that a business can get people to come back to their site and see what is going on.  But this one thing that was said to me that was a real game changer was around the word focus and mastery.

What do I mean by this?  Well it’s really simple. 

You need to master a specific method of traffic generation.  I’m guessing that you have heard this before because I know that I’ve heard this from dozens of different places and it makes total sense.  Let me explain this in a real simple example.

If you have ever been to a pond where there are a bunch of Lilly Pads on it, you will know that when they start to grow there becomes a lot of leaves on the waters surface.  Now just think if you through a rock out into the middle of the group of lilly pads thinking that you will be able to hit one if you just through the rock in their direction.  But what happens, normally, you miss all of them. 

Why is that?  It’s because you didn’t focus on hitting a specific one so you missed all of them.  This is how it works with marketing you business. 

Because there are so many different ways to get your site out there, people try to do all of them and what happens is nothing works.  There ends up being very little traffic coming back to the site and you don’t make any money.

So what this big game change for me was when I made the decision to take one style of marketing and one profit center and really focus my energies on mastering this method and area.  This has given me bunch more success in business and has produced me a lot more profits.

I choose to pick a specific marketing method, a specific niche, and a specific product.  I stopped trying to chase all the different profet centers with all these different marketing styles.  Instead, I focused on one marketing method and getting results with this one method. 

I kept changing and tweeking things until I had marketing and a sales funnel that generated me traffic, leads, and sales.  Now that I have done this once, it is way easier to either expand on this method or try something new.  I know for myself, I have choosen to expand on my current methods.  I feel that this is the best way for me to grow my business the fastest.  But, you need to decide what is best for you and your business.

But first, pick a marketing style, a sales style, and a specific lead product and then go to work.  Get your system running smoothly and turning you in a profit.  Once you commit yourself to this practice of business and you apply it, you will start to see results. 

I don’t know if you have done this or not yet but I suggest that you take this on and go for it.  I’d love to hear if you are willing to take this on.  Pick a marketing method and a sales system and get them to work.  Share with me what you’re planning and commiting to doing in the comment section below.  I always love reading what other people are doing to achieve the goals and dreams in their lives.

Steven Downward

PS: Just so that you understand how much power this really has, I have been able to take a site and over the last 6 months, quadrupling the traffic comming to it, and increase my conversions from under 5% to well over 39% earning me thousands of dollars.

I’ll be getting into this in way more depth in the next couple of months with what I have in the works for you so stay tuned.

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Being the head, the CEO, of a business, you end up having a lot of different things come across your desk.  I don’t know if you have noticed this or not but I know that I sure have.  All these different things from marketing to systems to finance to sales and everything in between. 

But what I felt the urge to talk about today is not any one of these things in specific, but rather where you need to be fitting into all of these.

You see, there’s one major thing that every CEO needs to be doing.  We need to determine what we like to do and what we’re good at and then get other people, outsource, the rest. 

What do I mean when I say what we like to and what we’re good at?  It’s really not all that hard when you think about it.  Take some time and ask yourself these 2 questions.

“What is it that I can do that I will accept no one else doing but me?”

“What are the things that I can do to bring in the most revenue for the business?”

You see, the first question is getting you to priorities what you need to do that no one else can.  Now this will vary for every business and every person.  Some people are fine with hiring a CFO to make sure their finances are being taken care of properly where other would feel that they need to do this themselves. 

But really put some though on it because these tasks that you will not let anyone else do needs to be one of your priorities and things that you need to become very good at. 

The second question there really focuses on your skills, what are you good at.  If you’re really good at and like being on camera but you suck at building a site, you might want to get a system or a person to help you with the site and you focus on being on the camera for marketing and sales. 

I will give you an example from my own life and business.  I suck at design work.  You know, making something look great like a website or a power-point presentation.  When ever I try something around this arena, it just ends up looking bad and not professional. 

So, I’ve learned to outsource it.  I get someone else to do it that is good at it.  Through doing this, I fee up my time, I’m don’t get frustrated with it, and I have an end product that looks really good and that I’m actually happy with.

This is what you need to do in your business.  Figure Out What You’re Really Good At And Then Outsource The Rest. And if you’re worried about the money and the cost, trust me, you will get a better return when you have a proffessional do something that you’re not good at.

Take this to heart and look at your business.  See what you can focus on to grow your business the fastest. 

I would love to hear any of your thoughts on this or how you have applied this in your business.  I would also appreaciate it if you could retweet this out.  Just hit the “retweet” button.

Enjoy the rest of your week. 

Steven Downward

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Hey guy’s and gal’s

I felt like I wanted to share something with you that I feel pretty strongly about.  It’s just as the title of this post says, “What is even the point of starting a business”?

I know the main reason that people give for starting a business.  They want to be wealthy or they wanted control over their time.  But that to me is not what the essence of what a business really is.

To me, a business ends up having it’s own life energy.  Now I know that this sound a bit weird but if you have been around any business that is really moving and shaking, it has it’s own energy.  At this point, it is not about the owner or the shareholders, it’s about what “the business” wants and needs.

Now this energy that the business ends up having has nothing to do with making the creator rich.  That is just crap.

What it has to do with is the purpose for that business, the reason that the business was really started to begin with.  See every business is doing it’s best to improve the lives of other people.  Let me say that again,

EVERY BUSINESS ON THIS PLANET IS DOING IT’S BEST TO IMPROVE THE LIVES OF OTHER PEOPLE

Now that to me is the real reason that someone starts a business.  They feel that they can make a difference in the world and they take action to make this happen.  That is what has happened with every single successful business out there.

Think about it for a minute, really, stop and think about it.  What is the purpose of companies like Facebook, Google, Apple, Sprint, Rich Dad, British Airways, and countless more.  All of these companies are out there trying to make other people lives better.

It just so happens that profits are a by product of creating success so that is what people see but it’s not the root.  The root is that some person, some entrepreneur, saw a way that they could improve or make someones life easier and that is why the business was created.

For myself, I know exactly why I’m building my business.  I know why there is a need for what I do.  I know this because I lived it for myself.  I hated trying to figure out how to build a business successfully and I want to make it way easier for other people.  It just sucks going through all that crap when there are far easier ways of doing things.

So as you go out there to your day to day activities of building your own particular business, make sure you know what value your business is bring to the world.  If the only purpose of the business is to line your pocket book, then you need to stop right now because the world is too smart for that and people will see right through you.

Take the time and really find out why you are building your business.  What is the real purpose of your business?  Because the sooner that you figure this out, the sooner your business will start to create an energy of it’s own.

Talk to you later

Steve 

PS: I know that this is a bit of a departure from the type of posts that I have done in the past but this really has been something that I have felt is really important and I needed to get it out there.

So please, help me out with this and just hit that “ReTweet” button just at the top left of the post.  I would really appreciate it. 

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I am sure that you are aware, in business, we end up having to do a lot of different things to keep our businesses moving forward and creating success. 

One of the things that I have noticed is that we end up having some different takes that are almost daily or weekly tasks.  You know, things like checking our stats, communicating with people, marketing activities, putting out new content…

Then we also have things that tend to be bigger projects.  Thing like creating a system for an are of your business, dealing with site creation, putting together a new project…

But what I have notice in myself and in other people is that we have a hard time doing both of these things at the same time.  An example from my life is right now I am working on a big project for my business and I have noticed that I have not been wanting to put something together for my blog.

But the funny thing is that creating something new for my blog is part of how I generate new traffic and new leads for my business.  So what needs to end up happening is that we need to create a system where we can and do both of these at the same time.

A business does not operate on just one part of the system.  Putting out new content or doing different regular marketing activities builds the people that you can communicate with but the major projects are what normally brings in the most cash.

So how do we do both? 

It’s through creating a system that works well for you and your business.  I know for myself, I do certain activities first thing in the morning.  I know that these regular activities will take me so much time and then after that is done, I have the rest of the day to work on my major projects.

But that is me.  So what will work well for you?

How will your business grow the fastest?

Do you need to hire someone to do some of the projects or some of the activities?

All these things need to be looked at and created systems for so that your business will grow as fast as it can.  So take the time and develop these systems.  Once you have, your business will move that much faster. 

Steven Downward

PS: This was something that took me a little bit to really understand and to really get.  So please share this with some people.  It very much might make a difference for them and their business like it has done for me.

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• The All Out Power Of Belief Re-patterning

Well I wanted to share something with you today that has really made a big impact on me and my business.  And like most things, it’s on your inner game of success as oppose to your outer game of success.  This technique, Belief Re-patterning, has been how I have been able to take all of my old and crappy beliefs and put in a new supporting belief.

I do not know if you realize this of not but our whole lives are run and controled by beliefs.  These beliefs that we have accumilated over the years may help us in life or they may hinder us but either way, they control us.

The cool thing is that we can decided if we want to keep a belief or if we want to get a new one. 

When I first started to learn about beliefs and changing them, I was taught all sorts of different ways, writing, psyciatry, meditation, affirmations, etc, to change them. 

Now all of these ways work but I found that they were not as effective as Belief Re-patterning.  When I found this I was like, “WOW, you can just change the belief and I do not have to go through any of the crap?  I can just choose to switch them out?”

I felt that this was such a cool and easy thing to do.  Needless to say, I have been going to a practitioner ever since not because there is something wrong with me.  No no no…  Because I can change my bad habits and beliefs that much easier and so much faster. 

Let me explain in this video that I have put together for you talking about it. 

Like I was saying in the video, here is a link to my practitioners site. 

http://www.shiningwithrenee.com/beliefrepatterning.html

Through that site, you will learn everything you need to know in order to create new habits for yourself.

I have talked about this before about being in the right emotional state, this is one of the ways that I do it.  I keep myself clear of all these bad habits and bad beliefs. 

Talk later.

Steven Downward

PS: I would really appreciate it if you could ReTweet this out.  I know that there is a lot of people in business that need to develop their inner game so much more and this is a totally painless way for people to do it.

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I wanted to share something with you that has made a major difference on the resulst that I have gotten for my busienss.  It’s called Website Optimizer.  I am not sure if you have heard of this before but it is soemthing that is very useful and powerful for any sort of online marketing. 

Think of it this way.  You have a website on the net and your goal with the site is to sell some sort of a product.  So you have your sales page all set up and you feel that it’s perfect.  So you go out ther and you are marketing that site to sell the product for you.  Low and behold, you sell some of your product from the site.  (That is what normally happens, right???)

But if we sit back and say, I am spending this much time and/or money to get people to come to my site, how can I maximize the traffic that the page gets.

This is were Website Optimizer is perfect. 

What this tool lets you do is split test your site.  Any site.  It does not matter what kind of site or the purpose of the site.  All you need to do is create a alternate version of your sales page.  Then you set up Website Optimizer to do the work for you. 

I grabed a tutorial from Google about Website Optimizer so take a look.  This tutorial is all about how to do a basic A/B test.  Check it out.

Do you now understand the power of Website Optimizer.  You can spit test any single page that you have on the net so that you are getting the best possible results that you can. 

I have used this to take one of my landing pages from converting at 2.78% to 14.29%.  That is a huge increase.  That ment that for every 100 people that came to that page, I was getting 11.51 more people to become a lead.  That is crazy. 

Needless to say you need to check this tool out if you are not already using it.  And the best part of all of this is that it is FREE.  Does not cost a penny to use. 

This is the link if you want to go and check it out.  http://www.Google.com/WebsiteOptimizer.  it is really worth your time to take a look.  It c=can really make a big difference on your business. 

To Your Success.

Steve

PS: I would love to know if you like this type of training.  If you enjoy learning about these type of tools and tricks, just click the “LIKE”  button below.

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I thought that I would share something with you today about my personal experience in building my business.  It’s about a trap that I fell into that took me quite a few years to even realize that I was in.  And I am sure that I am not the only person that has fallen victim to this trap because I feel it was pretty easy to get stuck.

I put part of it in this video here.  Take a look.

So I am sure that you know what I mean by there are probably a lot of people fell victim to this.  For me, I fell into this because I was told that I needed to read the right book and be around the right people.  The teachers and mentors always talked about developing your mindset.  Now I know that it is very important and I am not saying that your mindset is not important because it is.  What I am saying is that we get told to develop our mind but they miss the part about telling us to develop our skills.

To me, there is a major difference between the two.  If I spend an hour and I read a book like Robert Kiyosaki’s “Rich Dad Poor Dad”, I spent that hour developing my mindset.  But I could also spend that same hour and learn about PPC Marketing, which is learning about a skill for my business.

We need to do both and that is where I got stuck.  I was taught that if I just work on my mindset, the business would get built.  There was never any talk about learning how to generate new leads or convert them into recruits or sales. 

Make sure that you are putting energy into both of these because I know for me, when I started to learn the skills of lead generation and conversion, my business completely changed.  It went from me thinking that I was building a business to there was a business.

So make sure that you do not fall into this trap of where to spend your time.  In reality, you need to have both.

And if you could do me the favour of passing this along, I would really appreciate it.  I know that there are people out there that are struggling the way that I did and I would really love to assist them on their journey.

Steven Downward

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As you develop your online business, you will find out that you really need to understand the importance of motivation.  Most people don’t even know how it works let alone the importance of it. 

So I have created this video for you so that you will understand.

Click here to view the embedded video.

So like I was saying in the video, motivation is a by-product of action and as you start to act, the motivation keeps you going to do more.  So without the motivation, you would have never gone to the end and made it work.  You would have stopped.  Through taking the actions, you get the desire and the motivation to keep on going.  To keep building your online business. 

Because you understand the importance of motivation and how to attain it, you are now unstoppable.  There is nothing on this planet that can stop you from reaching your goals.  If you start to lose hope, you can just change your actions and you will find more motivation to keep moving forwards. 

I would love for you to do me the favour and tweet this along.  Lots of people really need to understand this because they are truly wanting and deserving of creating success in their online business. So if you like it, please retweet it.

To your success

Steven Downward

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