With so many people getting into business that have never really owned or ran a business before, I felt the need to share a big about setting up a business.  See, this is an area that can be critical to achieving success with owning a business. 

Now I know that this is not something that is talked about all that much but it is an area that if done well from the beginning, it can really increase the speed for your success.  Let me put it this way.  Normally, when someone starts a business they’re the ones doing most, if not all of the work.  And that’s fine if you want to be a self employed person and being a slave to your business. 

But if you don’t want to be a slave to your business then you need to set up the business so that you can get other people to do the work for you. 

Now I’m not talking about outsourcing your business to other companies here.  That is a good idea but you still need to manage the contractors to make sure that they’re doing a good job.  What I’m talking about is setting up the structure of your business so that you will not always have to be the one watch everything. 

See there are areas that every business needs to have and realistically, there should be a manager taking care of that department.  Then you only need to deal with that one person, the manager, for you to find out everything you need to know about what is happening with that area of your business. 

There are a couple of key sections that you should plan to have a manager looking after for you.  Things like Marketing/Sales and Finance.  These two sections should have someone looking after them and making sure that they are moving forward.

Now what about when you are first starting or you are very small, should you still have these sections? 

Absolutely YES.  It’s just that you will be the one managing that position in the beginning.  But you should still plan and think about what you’re going to need. 

Let’s put it this way.  If you go and write out your business structure, the areas or sections of your business, it isn’t hard to figure out what each of the posistions need to be doing and what their responsibilities are.  This way, as your business gets bigger, you’ve already set out what you will need in the way of an employee and what their responsibilities will be. 

So just to give you an example.  Most people don’t really like to deal with the finances but they know that they need too.  So you might want to structure this department with a bookkeeper/administrator and a CFO (Chief Financial Officer).  Like I said, you might be one or both of these in the beginning but by know this and what each of these people will be responsible for, you will know what you need and where your business will be heading.  (Plus, this is big for the Law of Attraction)

I suggest that you spend some time and look at this for your business.  This is one of those things that you hear about where you will be working ON your business and not IN your business.  This is also one of those things that will move your business forward faster because you will know where you need to be going. 

I would love to finish this post off with a bit of a story that I heard from Steven Covey, I think.

In the forest there is a group of people that want to put a road from one end to the other.  There are all of these different workers working away at choping down the trees with their axes, and others sharpening the axes, and others cutting all the branches off of the trees that have fallen, and even more people dragging all of the branches and logs away. 

Then there are managers that are out there making sure that the workers are staying fresh and are on the right track.  They are putting on courses and trainings that teach the workers how to be more effective.  These managers are making sure that the workers are following the plan that has been laid put for them, and so forth.

Then there is the leader.  This person climbs the highest tree in the whole forest and surveys the land to make sure that they’re going in the right direction.  Then this person yells down to the managers… “WRONG FOREST!!!” 

I really like that story because it shows how there needs to be people at every level of the business and how each of them has their own responsibilities.  Now with you being the CEO or the Owner, YOU need to be that leader and guide your people in the right direction so that your business moves forward successfully.

But to do this, you need to make sure that you have your business structure set up and planed out.  The sooner you do this, the sooner you will be able to effectively get other people to work for you to produce your business more money. 

Again, I suggest that you look at this for your business.  You will be happy that you did. 

Talk to you later.

Steven Downward

PS: I would love to hear about some of the things that you have done to set up and structure your business.  Leave me a comment below and I would love it if you could tweet this out and share it with other people that are just starting out with their business.  ;-)

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In the world of online MLM, you get a lot of new people starting new businesses every day.  And these new people are looking to achieve success and achieve their dreams.  But most of them miss this one big point.  They miss the part about being a trainer for their business and to the industry.  Let me explain in this training video.

Do you see what I mean?  So many people want to become successful in MLM but they feel that they do not have anything to share.  They feel that they cannot train anybody because they have not built a big business or even a little business.  So they get stuck and do not do anything.

This is something that is a very big issue and it’s something that needs to change.  If people would step up and make the decision to be a leader, they would find their success.  They would find it because people want to follow someone that will help them achieve their goal, not someone that knows everything about everything. 

So make the decision and become a leader.  I am challenging you to do one thing with your online mlm business to be a trainer in this industry.  Do a conference call or a video on building a website, or getting leads, or even what to look for in a company.  Just don’t continue to go out there and blab about your company.  Go and help people with their success. 

Zig Ziggler says “If you help enough people get what they want you will get everything that you want.” 

This is totally powerful and you really should take it to heart. 

So again, I am challenging you to take the steps forward to become a trainer.  I would love to hear your story about what you have done to move towards being a trainer.  Just write it in the comment section below.

Hope that you enjoy the rest of your day my friend.

Steven Downward

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Today I wanted to share with you one of the biggest lessons that I have ever had around marketing and business.  It is the concept of  TESTING.

See, when I started in the home based business industry many years ago, the people that were my upline, my coaches, never really taught me anything about real marketing or business skills.  What I was told, was to just go out and show my little presentation that they gave me to everybody that I could and through this I would build my business.

Now I don’t know about you but I was pretty gullible back then so I believed them.  Heck, they were making more money then I was in the business so I thought I should listen to them.  But I soon realized that if I was to just do that, I would not be building a 6 or 7 figure a year business.  All it did was just waste a lot of people’s time, mine and my prospects.

It wasn’t until a few years later (and a couple of different companies) that I started to hear about real marketing principles and real marketing strategies.  With all this nontraditional MLM marketing that I was beginning to learn, the word testing began to be used for business.  Immediately I started listening to what this guy was saying because he sounded like he really knew what he was talking about.

He was talking about how to market an MLM business using real marketing principles just like how big businesses market.  Now I don’t know about you but that seemed to make sense to me.  The so called marketing strategy of “go talk to all of your friends and family members” just never sat well to me.  I figured that if I wanted to build a big business, I should build it like big businesses do, through trying a marketing tactic, monitoring the results, make a correction, and trying again with using the results from the last test to help steer your direction.

I have to admit that it was something that I understood right away but it was not something that I applied in my business right away.  It took me a few months to even get my business to a point where testing was something that was feasible.  See there is no point in trying to test something where you get crappy data.  Crappy data just means that you can’t make an educated decision from the information that you are given from your monitoring.

So once I got my business into a position where I could actually test things and get good data back, I started to see the results coming in.  The biggest thing was with some ad’s that I had been running with Google Adwords.  When I first started to do some testing with one of my ad campaigns, I was getting about a 2% conversion for my ad.  At the time, I thought that this was an excellent conversion.  After spending a few months at monitoring and testing different ad’s, my results have dramatically increased.  For last month (Sept 2009) my ad for this campaign converted at a 8.10% CTR (click through rate).  That is more than 4 times what I originally thought was good.

(I put together a pic so that you can see what I am talking about. Unfortunately, I do not have a pic with the before conversions but I took one for you from Sept 2009.)

Now I am encouraging you to take some time and set up some systems for your business so that you too can start testing your results. Through these tests, you will learn so much about your business and you will start to generate more recruits, revenue, and profits.

Till we talk again

Steven Downward

PS: I would love to hear any of your stories about how you have done some testing on your business which made a dramatic difference for you.  They are always great to read because I love reading how other people have triumphed.

PSS: If you want to learn from the guy that taught me about how to test and get the results that I have been getting the head over to www.TheRealOnlineTraining.com and see for your self what he teaches.

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