OK…

Today I put together a training on something that I have been doing successfully for over a year, Getting Free Traffic. 

So check out this video to see one of the ways that I have been getting a ton of free traffic and what you need to do to get it too for your business.

Like I was showing you in the video, Article Marketing is by far one of the easiest ways to generate free traffic.  Not only are there a lot of people bouncing around the different article directories, but the search engines like Google and Bing love articles.  They love them so much because as a general rule, articles have a lot of value.  If they don’t offer value, the directories generally will not allow them to be published.

And here is that list of article directories that I suggest that you start out with.  Remember, you’re not limited to any number of directories so you can submit an article to just one of them or to all of them.  The choice is yours.

All of these are great places to start and even some of these, you can earn some extra income from them just for writing and article that does well.  (And that is what we want anyways)

Now take this training and get at it.  See if you can write 5 new articles before the week is out and submit them to these directories.  If you do your Keyword Research well you might even be able to make some cash this week from the marketing. 

Talk later

Steven Downward

PS: I just wanted to also suggest that you SUBSCRIBE to this blog like the video said.  That way, you will just be automatically updated when there is a new training on online business and marketing.  Just click the link above.

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I felt the need to create this post around something that I found to be a big game changer for me and my business.  Now this is not some specific strategy or technique that I did to get my business to run smoother or to operate better.  It’s something that a friend and mentor said to me that really hit home and once I started applying it, things really started to move.

What I’m talking about is how to get traffic back to your site. 

Now I know that you have heard that there are many different ways to get traffic and this is totally true.  There are literally hundreds of different ways that a business can get people to come back to their site and see what is going on.  But this one thing that was said to me that was a real game changer was around the word focus and mastery.

What do I mean by this?  Well it’s really simple. 

You need to master a specific method of traffic generation.  I’m guessing that you have heard this before because I know that I’ve heard this from dozens of different places and it makes total sense.  Let me explain this in a real simple example.

If you have ever been to a pond where there are a bunch of Lilly Pads on it, you will know that when they start to grow there becomes a lot of leaves on the waters surface.  Now just think if you through a rock out into the middle of the group of lilly pads thinking that you will be able to hit one if you just through the rock in their direction.  But what happens, normally, you miss all of them. 

Why is that?  It’s because you didn’t focus on hitting a specific one so you missed all of them.  This is how it works with marketing you business. 

Because there are so many different ways to get your site out there, people try to do all of them and what happens is nothing works.  There ends up being very little traffic coming back to the site and you don’t make any money.

So what this big game change for me was when I made the decision to take one style of marketing and one profit center and really focus my energies on mastering this method and area.  This has given me bunch more success in business and has produced me a lot more profits.

I choose to pick a specific marketing method, a specific niche, and a specific product.  I stopped trying to chase all the different profet centers with all these different marketing styles.  Instead, I focused on one marketing method and getting results with this one method. 

I kept changing and tweeking things until I had marketing and a sales funnel that generated me traffic, leads, and sales.  Now that I have done this once, it is way easier to either expand on this method or try something new.  I know for myself, I have choosen to expand on my current methods.  I feel that this is the best way for me to grow my business the fastest.  But, you need to decide what is best for you and your business.

But first, pick a marketing style, a sales style, and a specific lead product and then go to work.  Get your system running smoothly and turning you in a profit.  Once you commit yourself to this practice of business and you apply it, you will start to see results. 

I don’t know if you have done this or not yet but I suggest that you take this on and go for it.  I’d love to hear if you are willing to take this on.  Pick a marketing method and a sales system and get them to work.  Share with me what you’re planning and commiting to doing in the comment section below.  I always love reading what other people are doing to achieve the goals and dreams in their lives.

Steven Downward

PS: Just so that you understand how much power this really has, I have been able to take a site and over the last 6 months, quadrupling the traffic comming to it, and increase my conversions from under 5% to well over 39% earning me thousands of dollars.

I’ll be getting into this in way more depth in the next couple of months with what I have in the works for you so stay tuned.

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This is a very interesting and important topic.  What does your business depend on?  A lot of people think that a new business depends upon the owner or the creator.  Well, it does at the very begining but for a business to achieve real long term success, the business needs to depend upon systems. 

I put together a short video to explain this more.

I hope that you see the importance of having systems for your business.  Now, if you want to have a small business, you know, just a couple of hundred dollars every month, you might not need to do anything.  But if you want to really create success, you will need to have systems. 

If you have a bookkeeper, you will need a system to manage that person plus how you get all the financial stuff to them.  That is a system. 

If you have someone that does some of your marketing, you will need to generate a system to get the content to them that you want them to market.  You will also need to have a system to communicate with that person or company.

If you hire an employee, you will need many systems around them in the way of communicating with them and having them stay productive.  If they don’t work at the same location as you do, how will you manage the time that they work? 

These are all things that you will need to create systems for if you want real long term business success. 

I hope that you have found this usefull.  If you have, please share this by hitting the “retweet” button below and leave me a comment below.  I always enjoy reading what you have to say. 

Talk to you soon.

Steven Downward

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With so many people getting into business that have never really owned or ran a business before, I felt the need to share a big about setting up a business.  See, this is an area that can be critical to achieving success with owning a business. 

Now I know that this is not something that is talked about all that much but it is an area that if done well from the beginning, it can really increase the speed for your success.  Let me put it this way.  Normally, when someone starts a business they’re the ones doing most, if not all of the work.  And that’s fine if you want to be a self employed person and being a slave to your business. 

But if you don’t want to be a slave to your business then you need to set up the business so that you can get other people to do the work for you. 

Now I’m not talking about outsourcing your business to other companies here.  That is a good idea but you still need to manage the contractors to make sure that they’re doing a good job.  What I’m talking about is setting up the structure of your business so that you will not always have to be the one watch everything. 

See there are areas that every business needs to have and realistically, there should be a manager taking care of that department.  Then you only need to deal with that one person, the manager, for you to find out everything you need to know about what is happening with that area of your business. 

There are a couple of key sections that you should plan to have a manager looking after for you.  Things like Marketing/Sales and Finance.  These two sections should have someone looking after them and making sure that they are moving forward.

Now what about when you are first starting or you are very small, should you still have these sections? 

Absolutely YES.  It’s just that you will be the one managing that position in the beginning.  But you should still plan and think about what you’re going to need. 

Let’s put it this way.  If you go and write out your business structure, the areas or sections of your business, it isn’t hard to figure out what each of the posistions need to be doing and what their responsibilities are.  This way, as your business gets bigger, you’ve already set out what you will need in the way of an employee and what their responsibilities will be. 

So just to give you an example.  Most people don’t really like to deal with the finances but they know that they need too.  So you might want to structure this department with a bookkeeper/administrator and a CFO (Chief Financial Officer).  Like I said, you might be one or both of these in the beginning but by know this and what each of these people will be responsible for, you will know what you need and where your business will be heading.  (Plus, this is big for the Law of Attraction)

I suggest that you spend some time and look at this for your business.  This is one of those things that you hear about where you will be working ON your business and not IN your business.  This is also one of those things that will move your business forward faster because you will know where you need to be going. 

I would love to finish this post off with a bit of a story that I heard from Steven Covey, I think.

In the forest there is a group of people that want to put a road from one end to the other.  There are all of these different workers working away at choping down the trees with their axes, and others sharpening the axes, and others cutting all the branches off of the trees that have fallen, and even more people dragging all of the branches and logs away. 

Then there are managers that are out there making sure that the workers are staying fresh and are on the right track.  They are putting on courses and trainings that teach the workers how to be more effective.  These managers are making sure that the workers are following the plan that has been laid put for them, and so forth.

Then there is the leader.  This person climbs the highest tree in the whole forest and surveys the land to make sure that they’re going in the right direction.  Then this person yells down to the managers… “WRONG FOREST!!!” 

I really like that story because it shows how there needs to be people at every level of the business and how each of them has their own responsibilities.  Now with you being the CEO or the Owner, YOU need to be that leader and guide your people in the right direction so that your business moves forward successfully.

But to do this, you need to make sure that you have your business structure set up and planed out.  The sooner you do this, the sooner you will be able to effectively get other people to work for you to produce your business more money. 

Again, I suggest that you look at this for your business.  You will be happy that you did. 

Talk to you later.

Steven Downward

PS: I would love to hear about some of the things that you have done to set up and structure your business.  Leave me a comment below and I would love it if you could tweet this out and share it with other people that are just starting out with their business.  ;-)

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Being the head, the CEO, of a business, you end up having a lot of different things come across your desk.  I don’t know if you have noticed this or not but I know that I sure have.  All these different things from marketing to systems to finance to sales and everything in between. 

But what I felt the urge to talk about today is not any one of these things in specific, but rather where you need to be fitting into all of these.

You see, there’s one major thing that every CEO needs to be doing.  We need to determine what we like to do and what we’re good at and then get other people, outsource, the rest. 

What do I mean when I say what we like to and what we’re good at?  It’s really not all that hard when you think about it.  Take some time and ask yourself these 2 questions.

“What is it that I can do that I will accept no one else doing but me?”

“What are the things that I can do to bring in the most revenue for the business?”

You see, the first question is getting you to priorities what you need to do that no one else can.  Now this will vary for every business and every person.  Some people are fine with hiring a CFO to make sure their finances are being taken care of properly where other would feel that they need to do this themselves. 

But really put some though on it because these tasks that you will not let anyone else do needs to be one of your priorities and things that you need to become very good at. 

The second question there really focuses on your skills, what are you good at.  If you’re really good at and like being on camera but you suck at building a site, you might want to get a system or a person to help you with the site and you focus on being on the camera for marketing and sales. 

I will give you an example from my own life and business.  I suck at design work.  You know, making something look great like a website or a power-point presentation.  When ever I try something around this arena, it just ends up looking bad and not professional. 

So, I’ve learned to outsource it.  I get someone else to do it that is good at it.  Through doing this, I fee up my time, I’m don’t get frustrated with it, and I have an end product that looks really good and that I’m actually happy with.

This is what you need to do in your business.  Figure Out What You’re Really Good At And Then Outsource The Rest. And if you’re worried about the money and the cost, trust me, you will get a better return when you have a proffessional do something that you’re not good at.

Take this to heart and look at your business.  See what you can focus on to grow your business the fastest. 

I would love to hear any of your thoughts on this or how you have applied this in your business.  I would also appreaciate it if you could retweet this out.  Just hit the “retweet” button.

Enjoy the rest of your week. 

Steven Downward

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So what really gets you going when building your business?  Many people think that they know and that they are focused on it but, do they really? 

I know for a fact that many people think that they know their “WHY” but, they don’t.  They know the “why” that they have been told that they should have.  They never really looked with in themselves to really find out their “why”. 

Let me explain more in this video that I put together…

As I said in the video, many people say that their why is “to help other people”.  But to me, that is very small and what everyone says.  I believe that it may be to serve others but it goes deeper than to just help people.  Think bigger on this.  I’m sure that it is something that really goes deep.

I know for me, it’s the game of business that really gets me excited.  I get all fired up and high energy when I’m playing the game of business.  The more in-depth it gets, the better.  The contributing to people lives comes as a by product of what I love to do.  It’s like it’s a report card of how well my business is going.  If I’m not contributing to a lot of peoples live, then my business isn’t doing well.  Plain and simple. 

But what about you?  What really get’s you excited and fired up?  I know that it is something that’s really big and that’s worth your time.  So think about it.  I mean really put some big thought on this.  Find what drives your energy up quickly, easily, and powerfully.  If you start to think about it and you automatically smile with the excitement, you know that you are on the right track. 

If you know this already or you have a feeling as to what it is, share it below.  Write it down in the comment section below.  Through doing this, you will be putting it out to the world and the universe.  Having it in writing makes a big difference so I would love to assist you on this so please share it. 

Till we chat again.

Steven Downward.

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I hope that you are having a great day today because I know that I am.  But that’s not the reason for this. 

I have something that I wanted to share that can really help your business.  Now I don’t know if you realize this or not but you need to understand the value that you are bring to your market.  Now VALUE, what am I meaning by that?

Well I am talking about how you, your business, helps the people in your market, so the people that you want to become customers, how do you change their lives.  Because this is a very important question that you need to be asking yourself and you need to know the answer like you know the back of your hand.

You need to know this because this is why your prospects and leads decide to become a customer and buy from you. 

It’s the value that you offer.  but it goes beyond just you knowing what value you are giving to your market.  It’s them knowing what value you offer them. 

Nobody On This Planet Buys Anything Unless They Feel That There Is Value In What They Purchase. 

So you need to make sure that you’re conveying to your prospects what your business can do for them.  They need to know how you will be able to help them enrich their lives.  This is what get’s people to buy.

I have put together a video on this where I really explain this in full detail so that you can use this for your own business and for you to be generating more sales. 

The video is pretty short for what the subject is so just hit the play button and enjoy.

Now take what you heard in that video and apply it to your business.  That’s the key here for me.  That’s what I love to see.  I love watching businesses grow.  It gets me so fired up seeing how people build their business and how that business impacts so many people.  But you need to take this and get it on the road.  The quicker the better.

Enjoy the rest of the day and I will chat with you soon.

Bye for now.

Steven Downward

PS: I am guessing that if you went through this whole post and that you watched the video, you probably found this pretty valuable.  (I hope so, that was the point of this )  So if you did and you want to keep learning these kinds of business skills and practices, just hit the RSS button below and subscribe to my blog.  That way, you will be able to get my newest and most current posts to help your business grow. 

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Hey guy’s and gal’s

I felt like I wanted to share something with you that I feel pretty strongly about.  It’s just as the title of this post says, “What is even the point of starting a business”?

I know the main reason that people give for starting a business.  They want to be wealthy or they wanted control over their time.  But that to me is not what the essence of what a business really is.

To me, a business ends up having it’s own life energy.  Now I know that this sound a bit weird but if you have been around any business that is really moving and shaking, it has it’s own energy.  At this point, it is not about the owner or the shareholders, it’s about what “the business” wants and needs.

Now this energy that the business ends up having has nothing to do with making the creator rich.  That is just crap.

What it has to do with is the purpose for that business, the reason that the business was really started to begin with.  See every business is doing it’s best to improve the lives of other people.  Let me say that again,

EVERY BUSINESS ON THIS PLANET IS DOING IT’S BEST TO IMPROVE THE LIVES OF OTHER PEOPLE

Now that to me is the real reason that someone starts a business.  They feel that they can make a difference in the world and they take action to make this happen.  That is what has happened with every single successful business out there.

Think about it for a minute, really, stop and think about it.  What is the purpose of companies like Facebook, Google, Apple, Sprint, Rich Dad, British Airways, and countless more.  All of these companies are out there trying to make other people lives better.

It just so happens that profits are a by product of creating success so that is what people see but it’s not the root.  The root is that some person, some entrepreneur, saw a way that they could improve or make someones life easier and that is why the business was created.

For myself, I know exactly why I’m building my business.  I know why there is a need for what I do.  I know this because I lived it for myself.  I hated trying to figure out how to build a business successfully and I want to make it way easier for other people.  It just sucks going through all that crap when there are far easier ways of doing things.

So as you go out there to your day to day activities of building your own particular business, make sure you know what value your business is bring to the world.  If the only purpose of the business is to line your pocket book, then you need to stop right now because the world is too smart for that and people will see right through you.

Take the time and really find out why you are building your business.  What is the real purpose of your business?  Because the sooner that you figure this out, the sooner your business will start to create an energy of it’s own.

Talk to you later

Steve 

PS: I know that this is a bit of a departure from the type of posts that I have done in the past but this really has been something that I have felt is really important and I needed to get it out there.

So please, help me out with this and just hit that “ReTweet” button just at the top left of the post.  I would really appreciate it. 

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I originally was going to write this all out but when I got to thinking of how long that would actually be, I thought I would just make a video instead.  This way, you will get the point quicker and with less struggle from me trying to write is nicely. 

Enjoy.

Like I said in the video, you creating success is much more the person that you end up becoming along your journey.  This is the most rewarding thing that I have done and gone through and it is pretty much the same for every other successful entrepreneur that I know. 

So I encourage you to look at who you want to be when you have built your business to the point that you want it to be and then work every day at being that person.  The funny thing that will happen is that you will learn more about yourself in doing this then you think. 

I know that this is a very powerful topic and that people need to hear this so please, ReTweet this out with the Twitter link above.  Share it with other people because I know for myself, when my friend showed this to me, it made so much sense.  It just needs to be shown to others. 

Talk later

Steven Downward.

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So how important is it – outsourcing to other people?  Is it really something that you want to be doing in your business?  In actual fact, it is, and there is a couple of very precise reasons why you want to be doing this. 

1) Skills – In your business, you want to be having expert people doing as much of the work as you can.  Through having an expert doing what they are good at means that you will save a massive amount of time from you having to figure out how to do it.  It will also get done correctly the first time. 

2) The Productivity Pyramid – This is really talking about you.  In short terms it basically says that you need to be doing the most productive thing possible at any given moment.  If you are doing a task that you can pay someone $15/hr to do but another task that you could be doing will generate your business $25/hr, then you need to hire someone to do the $15/hr task.  It is tat simple. 

I put together a video for you here to watch and see what it is that I am talking about.

So like I talked about in the video, the power of it, outsourcing to other people, is very very important.  Through doing this, outsourcing as much as you can for your business means that you will have more time to work “ON” your business instead of “IN” your business.  This is how the real productivity happens.  This is how your business really grows fast. 

So I said that I would put up a couple of links of different places where you can go to get a specialist to do the work for you.  The two places I go are:

1) The Warrior Forum

2) Elance

Both of these places have people that you can hire to do anything from build you a little graphic for a website to building a full website to book keeping to lawyers.  You can find all sorts of different people to take care of all sorts of different area’s of your business.

So I would recomend sitting back for a minute and looking at your business and deciding if there is some area that you are spending a lot of time on that might help your business grow faster if you hire someone else to do it for you.

Talk to you later

Steven Downward

PS: I hope that you found some value in this and that it has really helped you out in your business.  If it has, pass the gift along.  Please hit the “retweet” button at the top or “digg” it.  Help other people create success in their business.

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