Being the head, the CEO, of a business, you end up having a lot of different things come across your desk.  I don’t know if you have noticed this or not but I know that I sure have.  All these different things from marketing to systems to finance to sales and everything in between. 

But what I felt the urge to talk about today is not any one of these things in specific, but rather where you need to be fitting into all of these.

You see, there’s one major thing that every CEO needs to be doing.  We need to determine what we like to do and what we’re good at and then get other people, outsource, the rest. 

What do I mean when I say what we like to and what we’re good at?  It’s really not all that hard when you think about it.  Take some time and ask yourself these 2 questions.

“What is it that I can do that I will accept no one else doing but me?”

“What are the things that I can do to bring in the most revenue for the business?”

You see, the first question is getting you to priorities what you need to do that no one else can.  Now this will vary for every business and every person.  Some people are fine with hiring a CFO to make sure their finances are being taken care of properly where other would feel that they need to do this themselves. 

But really put some though on it because these tasks that you will not let anyone else do needs to be one of your priorities and things that you need to become very good at. 

The second question there really focuses on your skills, what are you good at.  If you’re really good at and like being on camera but you suck at building a site, you might want to get a system or a person to help you with the site and you focus on being on the camera for marketing and sales. 

I will give you an example from my own life and business.  I suck at design work.  You know, making something look great like a website or a power-point presentation.  When ever I try something around this arena, it just ends up looking bad and not professional. 

So, I’ve learned to outsource it.  I get someone else to do it that is good at it.  Through doing this, I fee up my time, I’m don’t get frustrated with it, and I have an end product that looks really good and that I’m actually happy with.

This is what you need to do in your business.  Figure Out What You’re Really Good At And Then Outsource The Rest. And if you’re worried about the money and the cost, trust me, you will get a better return when you have a proffessional do something that you’re not good at.

Take this to heart and look at your business.  See what you can focus on to grow your business the fastest. 

I would love to hear any of your thoughts on this or how you have applied this in your business.  I would also appreaciate it if you could retweet this out.  Just hit the “retweet” button.

Enjoy the rest of your week. 

Steven Downward

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• The Power Of It – Outsourcing To Other People
• The Game Changer
• What Is Even The Point Of Starting A Business
• What Does Your Business Depend Upon, You???
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So how important is it – outsourcing to other people?  Is it really something that you want to be doing in your business?  In actual fact, it is, and there is a couple of very precise reasons why you want to be doing this. 

1) Skills – In your business, you want to be having expert people doing as much of the work as you can.  Through having an expert doing what they are good at means that you will save a massive amount of time from you having to figure out how to do it.  It will also get done correctly the first time. 

2) The Productivity Pyramid – This is really talking about you.  In short terms it basically says that you need to be doing the most productive thing possible at any given moment.  If you are doing a task that you can pay someone $15/hr to do but another task that you could be doing will generate your business $25/hr, then you need to hire someone to do the $15/hr task.  It is tat simple. 

I put together a video for you here to watch and see what it is that I am talking about.

So like I talked about in the video, the power of it, outsourcing to other people, is very very important.  Through doing this, outsourcing as much as you can for your business means that you will have more time to work “ON” your business instead of “IN” your business.  This is how the real productivity happens.  This is how your business really grows fast. 

So I said that I would put up a couple of links of different places where you can go to get a specialist to do the work for you.  The two places I go are:

1) The Warrior Forum

2) Elance

Both of these places have people that you can hire to do anything from build you a little graphic for a website to building a full website to book keeping to lawyers.  You can find all sorts of different people to take care of all sorts of different area’s of your business.

So I would recomend sitting back for a minute and looking at your business and deciding if there is some area that you are spending a lot of time on that might help your business grow faster if you hire someone else to do it for you.

Talk to you later

Steven Downward

PS: I hope that you found some value in this and that it has really helped you out in your business.  If it has, pass the gift along.  Please hit the “retweet” button at the top or “digg” it.  Help other people create success in their business.

Related Posts:

• What’s Should Your Priorities Be In Your Business?
• The Pareto Principle Is A Major Asset To The Whole Business Puzzle
• The Game Changer
• What Does Your Business Depend Upon, You???
• Are You Even Setting Up Your Business For Success?

I do not know if you have ever heard of the Pareto Principle but it is something that can help you get much more results in your business and in your life.  People that have spent the time and really understood and mastered this on principle get more done in a day then most people do in a week.

It really can make that big of a difference.  So to help you understand this principle, I have put together a video so that you can see exactly what I am talking about and how you can use it in your life. 

[youtube]http://www.youtube.com/watch?v=607BT4cGQIU[/youtube]

So now that you understand the Pareto Principle or the 80/20 rule, see how you can use it in your life.  If you spend the time and really learn how this works in your own life, you will have such a change in the results that you are getting.  Your business will grow at such a faster rate and you will be surprised as to how much you get done.

Like I said in the video, I would love to have a discussion on this.  I would really enjoy hearing anyones results or experiences that they have had as a part of using the Pareto Principle.  Leave them below.

To Your Success

Steven Downward



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• The Game Changer