I’m sure that if you’ve been on the internet building a business for any length of time now you would have heard the term “Creating Content” or “Content Creation”.  All that this means is creating some material of marketing where you are providing some value to the views.  Something like a blog like this one is full of content.  You know, information that will help the readers better themselves in whatever the area the content is in. 

So anyways, if you have done any content creation like making a video or writing an article, I’m sure that you would have realized that it’s not always the easiest thing to do.  Creating content actually means that you need to have something of value to share. 

Now I know that everyone has value to share that will help others but I also know that it doesn’t always pop into our heads when we want to do something like create a new post on our blog or get infront of that video camera. 

What I wanted to share with you is how to get around this.  To stop this blockage from happening because there is a real easy way to do this.  Every single “guru” out there apairently does this so why can’t you?

Well you can and all you need to do is actively learn new things.  Let me explain this a little more…

When we’re going out there and creating new content what we are actually doing is being a leader.  We’re stepping up and saying to the whole world (well, internet world anyways ) is that I know something about this topic and I can guide people through this with ease.  This is being a leader. 

And what’s the secret to being a continual leader?  It’s through continually learning. 

Think about this for a minute, really, think about this.  If I went to you and I took all of your information, everything that you know, why would I follow you?  I wouldn’t.  I would have no need to.  I now would know everything that you know so I would have no more need to listen to you.

If you want to always have new powerful content to share and to put out there to attract people back to your sites and to your business, learn something.  And I don’t mean go read someone else’s article and then just re-write it.  Actually take something that you learn and apply it then share from your experience. 

That is what I have done over and over again.  Shared from what I have applied into my life. 

To recap here, the secret to constantly creating new content is to be constantly learning new things.  The more that you can learn, then more that you can share and the more that you share on the internet, the more people will come back to your site.  That’s what I’ve found anyways. 

Talk later

Steven Downward

PS:  I know that August is almost wrapping up so I hope that your summer has gone really well.  And to practice this concept of creating content from what you’ve learnt and experienced, I would love to hear one thing that you learned this summer.  Just write it in the comment section below.  This way, you’ll start to get some practice at this content creation from things that you’ve experienced in your life. 

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I really felt an urge the last couple of days to do some real serious marketing training.  I know that I haven’t done much actual marketing training in the last little while and I really want to share something with you that has really helped my business out with getting more traffic back to my business.  

So let’s talk about YouTube, the Mother of all video marketing sites. 

Now I hope that you take what I said seriously.  Knowing what is working and what is not working is very important to having success.  Just like understanding that if you want to get more people back to your site, you need to have your site address right at the beginning of your description.  I see people all the time not doing this and it really lowers the number of clicks that you get. 

Also, taking a real hard look at what you are doing right with your videos and where are the people coming from is huge.  If you know that the majority of your traffic comes from Google, then what else can you do to get more traffic from Google.  Just by doing this one thing, you can really improve your success and your traffic, and really, isn’t that what we would all love to have more of, traffic.

So know your stuff.  Take what you learned here in this training and apply it.  Get it on the road and use it. 

And please, if you have not already subscribed to my YouTube channel, I suggest that you do.  You will got other training and teachings that don’t end up here on my blog.  You can subscribe at www.YouTube.com/StevenDownward.  Then hit the “Subscribe” button in the top center.

Talk to you soon.

Steven Downward

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I wanted to share with you today a cool tool called Selective Tweets.  This Facebook app has helped me save so much time and energy with not always having to go Facebook and Twitter to have a presence them.  What this lets you do is you can post something on Twitter and it will show up on Facebook but…   Not everything you write on Twitter will show up Facebook. 

Check out this video so you can see what I mean and I will walk you through what you need to do to set  up Selective Tweets.

I am sure that you get it that you don’t want to get stuck in social media land when you have other things to do.  This is why Selective Tweets is so great.  I can be posting things on twitter and they will show up in both locations.  This is huge. 

Before I found this, I was going in to my Facebook and into my Twitter every single time I wanted to share something.  It was taking me so much more time to just share something like a tweet or a video.  With Selective Tweets, I have been able to get to both networks when I want and it has given me more time to do other things.  So cool

I know that if you apply this into your business, you will definitely be spending more time doing the things that are really productive.  And that is really important.

Oh ya, could you do me a favor and hit the “Re-Tweet” button below if you found this at all useful.  I would be really grateful if you did. 

Talk to you later

Steve

PS: I am not sure if we have connected on Facebook or Twitter yet but I really would love to get to know you more there.  You can find me here on Facebook and here on Twitter.  Let’s connect more.

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In the Twitter world, there are lots and lots of people that do not show their true self.  They are basically doing one of two things:

1) They are spamming the Twitter community.

2) They are just ReTweeting other peoples tweets.

If your spamming, then you need to stop it.  Nobody asked to hear about your offer so you are mostly just bugging people.

If you are a retweeter, then you are trying to give value, which you are, but you are not going to reach your end goal either.  I explain it more in the video below:

[youtube]http://www.youtube.com/watch?v=24kseWIEfmU[/youtube]

So like I said in the video, offering things on Twitter is good, retweeting on twitter is good, just make sure that you are also putting your own content out there as well.  People will respect you more for that and you will build a better relationship with them. 

Remember, people like and follow PEOPLE, not a system, company, or a quote.

I would love it if you could retweet this out to the twitter community so that people can learn to show themselves out on there in the Twitter world.

To your success

Steven Downward

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