stevendownward.com » Principles

The Game Changer

Steven Downward — Tue, 13 Jul 2010 20:25:21 +0000

I felt the need to create this post around something that I found to be a big game changer for me and my business. Now this is not some specific strategy or technique that I did to get my business to run smoother or to operate better. It’s something that a friend and mentor said to me that really hit home and once I started applying it, things really started to move.

What I’m talking about is how to get traffic back to your site.

Now I know that you have heard that there are many different ways to get traffic and this is totally true. There are literally hundreds of different ways that a business can get people to come back to their site and see what is going on. But this one thing that was said to me that was a real game changer was around the word focus and mastery.

What do I mean by this? Well it’s really simple.

You need to master a specific method of traffic generation. I’m guessing that you have heard this before because I know that I’ve heard this from dozens of different places and it makes total sense. Let me explain this in a real simple example.

If you have ever been to a pond where there are a bunch of Lilly Pads on it, you will know that when they start to grow there becomes a lot of leaves on the waters surface. Now just think if you through a rock out into the middle of the group of lilly pads thinking that you will be able to hit one if you just through the rock in their direction. But what happens, normally, you miss all of them.

Why is that? It’s because you didn’t focus on hitting a specific one so you missed all of them. This is how it works with marketing you business.

Because there are so many different ways to get your site out there, people try to do all of them and what happens is nothing works. There ends up being very little traffic coming back to the site and you don’t make any money.

So what this big game change for me was when I made the decision to take one style of marketing and one profit center and really focus my energies on mastering this method and area. This has given me bunch more success in business and has produced me a lot more profits.

I choose to pick a specific marketing method, a specific niche, and a specific product. I stopped trying to chase all the different profet centers with all these different marketing styles. Instead, I focused on one marketing method and getting results with this one method.

I kept changing and tweeking things until I had marketing and a sales funnel that generated me traffic, leads, and sales. Now that I have done this once, it is way easier to either expand on this method or try something new. I know for myself, I have choosen to expand on my current methods. I feel that this is the best way for me to grow my business the fastest. But, you need to decide what is best for you and your business.

But first, pick a marketing style, a sales style, and a specific lead product and then go to work. Get your system running smoothly and turning you in a profit. Once you commit yourself to this practice of business and you apply it, you will start to see results.

I don’t know if you have done this or not yet but I suggest that you take this on and go for it. I’d love to hear if you are willing to take this on. Pick a marketing method and a sales system and get them to work. Share with me what you’re planning and commiting to doing in the comment section below. I always love reading what other people are doing to achieve the goals and dreams in their lives.

Steven Downward

PS: Just so that you understand how much power this really has, I have been able to take a site and over the last 6 months, quadrupling the traffic comming to it, and increase my conversions from under 5% to well over 39% earning me thousands of dollars.

I’ll be getting into this in way more depth in the next couple of months with what I have in the works for you so stay tuned.

What’s Should Your Priorities Be In Your Business?

Steven Downward — Fri, 11 Jun 2010 14:41:14 +0000

Being the head, the CEO, of a business, you end up having a lot of different things come across your desk. I don’t know if you have noticed this or not but I know that I sure have. All these different things from marketing to systems to finance to sales and everything in between.

But what I felt the urge to talk about today is not any one of these things in specific, but rather where you need to be fitting into all of these.

You see, there’s one major thing that every CEO needs to be doing. We need to determine what we like to do and what we’re good at and then get other people, outsource, the rest.

What do I mean when I say what we like to and what we’re good at? It’s really not all that hard when you think about it. Take some time and ask yourself these 2 questions.

“What is it that I can do that I will accept no one else doing but me?”

“What are the things that I can do to bring in the most revenue for the business?”

You see, the first question is getting you to priorities what you need to do that no one else can. Now this will vary for every business and every person. Some people are fine with hiring a CFO to make sure their finances are being taken care of properly where other would feel that they need to do this themselves.

But really put some though on it because these tasks that you will not let anyone else do needs to be one of your priorities and things that you need to become very good at.

The second question there really focuses on your skills, what are you good at. If you’re really good at and like being on camera but you suck at building a site, you might want to get a system or a person to help you with the site and you focus on being on the camera for marketing and sales.

I will give you an example from my own life and business. I suck at design work. You know, making something look great like a website or a power-point presentation. When ever I try something around this arena, it just ends up looking bad and not professional.

So, I’ve learned to outsource it. I get someone else to do it that is good at it. Through doing this, I fee up my time, I’m don’t get frustrated with it, and I have an end product that looks really good and that I’m actually happy with.

This is what you need to do in your business. Figure Out What You’re Really Good At And Then Outsource The Rest. And if you’re worried about the money and the cost, trust me, you will get a better return when you have a proffessional do something that you’re not good at.

Take this to heart and look at your business. See what you can focus on to grow your business the fastest.

I would love to hear any of your thoughts on this or how you have applied this in your business. I would also appreaciate it if you could retweet this out. Just hit the “retweet” button.

Enjoy the rest of your week.

Steven Downward

In The Moment…

Steven Downward — Thu, 29 Apr 2010 23:45:12 +0000

OK. This is something that I have wanted to share for a little bit and today just seemed like the right time for me to share this with you. Now I have to admit, this is not some business strategy or marketing tip. This is more to do with a life tip. But the funny thing is that these life tips play a bigger role in how we run our business than anything else.

Let me explain…

I don’t know if you realize the power of this. This is what I have experienced that has made the biggest changes in my life and I have grown and done the most when I’m present. I am sure that if you think about it, you will find this to be true for you too.

When we live in the present moment, there are no fears. You see, fear is about something that is coming, ie, the future. When you are present and in the moment, there are no thoughts of the future which make fear non-existent. All you are doing is being you and doing your best in this moment. Through doing this, you can achieve great things.

Now I talked about a quote from a great movie called “Kung Fu Panda“. In the movie, this old 1000 year of turtle talks about the present and how it is a gift. So here is that quote.

“You are too concerned with what was and what will be. There is a saying, yesterday is a history, tomorrow is a mystery, but today is a gift, THAT IS WHY IT IS CALLED THE PRESENT.”

If you read this quote and really listen to what it he is saying, you will understand that through living in the moment is where is where the real power of life is. Not in the future or in the past but the moment, the now.

I hope that you take this and you life in your moment right now. The sooner that you do, the happier you will be.

Steven Downward

PS: I would love to hear your thoughts on this. Share with me any stories or experiences that you have had about living in the present moment. Just write them below in the comment section. Talk soon.

Is Your Business Bring Value To Your Market???

Steven Downward — Sat, 17 Apr 2010 05:20:04 +0000

I hope that you are having a great day today because I know that I am. But that’s not the reason for this.

I have something that I wanted to share that can really help your business. Now I don’t know if you realize this or not but you need to understand the value that you are bring to your market. Now VALUE, what am I meaning by that?

Well I am talking about how you, your business, helps the people in your market, so the people that you want to become customers, how do you change their lives. Because this is a very important question that you need to be asking yourself and you need to know the answer like you know the back of your hand.

You need to know this because this is why your prospects and leads decide to become a customer and buy from you.

It’s the value that you offer. but it goes beyond just you knowing what value you are giving to your market. It’s them knowing what value you offer them.

Nobody On This Planet Buys Anything Unless They Feel That There Is Value In What They Purchase.

So you need to make sure that you’re conveying to your prospects what your business can do for them. They need to know how you will be able to help them enrich their lives. This is what get’s people to buy.

I have put together a video on this where I really explain this in full detail so that you can use this for your own business and for you to be generating more sales.

The video is pretty short for what the subject is so just hit the play button and enjoy.

Now take what you heard in that video and apply it to your business. That’s the key here for me. That’s what I love to see. I love watching businesses grow. It gets me so fired up seeing how people build their business and how that business impacts so many people. But you need to take this and get it on the road. The quicker the better.

Enjoy the rest of the day and I will chat with you soon.

Bye for now.

Steven Downward

PS: I am guessing that if you went through this whole post and that you watched the video, you probably found this pretty valuable. (I hope so, that was the point of this ) So if you did and you want to keep learning these kinds of business skills and practices, just hit the RSS button below and subscribe to my blog. That way, you will be able to get my newest and most current posts to help your business grow.

What Is Even The Point Of Starting A Business

Steven Downward — Tue, 13 Apr 2010 23:54:07 +0000

Hey guy’s and gal’s

I felt like I wanted to share something with you that I feel pretty strongly about. It’s just as the title of this post says, “What is even the point of starting a business”?

I know the main reason that people give for starting a business. They want to be wealthy or they wanted control over their time. But that to me is not what the essence of what a business really is.

To me, a business ends up having it’s own life energy. Now I know that this sound a bit weird but if you have been around any business that is really moving and shaking, it has it’s own energy. At this point, it is not about the owner or the shareholders, it’s about what “the business” wants and needs.

Now this energy that the business ends up having has nothing to do with making the creator rich. That is just crap.

What it has to do with is the purpose for that business, the reason that the business was really started to begin with. See every business is doing it’s best to improve the lives of other people. Let me say that again,

EVERY BUSINESS ON THIS PLANET IS DOING IT’S BEST TO IMPROVE THE LIVES OF OTHER PEOPLE

Now that to me is the real reason that someone starts a business. They feel that they can make a difference in the world and they take action to make this happen. That is what has happened with every single successful business out there.

Think about it for a minute, really, stop and think about it. What is the purpose of companies like Facebook, Google, Apple, Sprint, Rich Dad, British Airways, and countless more. All of these companies are out there trying to make other people lives better.

It just so happens that profits are a by product of creating success so that is what people see but it’s not the root. The root is that some person, some entrepreneur, saw a way that they could improve or make someones life easier and that is why the business was created.

For myself, I know exactly why I’m building my business. I know why there is a need for what I do. I know this because I lived it for myself. I hated trying to figure out how to build a business successfully and I want to make it way easier for other people. It just sucks going through all that crap when there are far easier ways of doing things.

So as you go out there to your day to day activities of building your own particular business, make sure you know what value your business is bring to the world. If the only purpose of the business is to line your pocket book, then you need to stop right now because the world is too smart for that and people will see right through you.

Take the time and really find out why you are building your business. What is the real purpose of your business? Because the sooner that you figure this out, the sooner your business will start to create an energy of it’s own.

Talk to you later

Steve

PS: I know that this is a bit of a departure from the type of posts that I have done in the past but this really has been something that I have felt is really important and I needed to get it out there.

So please, help me out with this and just hit that “ReTweet” button just at the top left of the post. I would really appreciate it.

The Law Of Vibration – Truth Be Told

Steven Downward — Mon, 22 Feb 2010 22:11:29 +0000

Now I do not know if you have ever heard of the Law of Vibration before but it is a Universal Law that is really powerful. So I am going to explain it how I have come to understand it.

You see, there are many laws in this Universe and each one of them have their own point and purpose. The Law of Vibration is the law that controls the well known Law of Attraction. This is why there are so many people that are out there saying that they have tried to use the Law of Attraction but it did not work. Of course it did not work, they were not using the Law of Vibration.

So what is the Law of Vibration anyways?

It basically boils down to this. Every person and every thing in this universe is made up of one thing, energy. Now energy is always in a state of motion and we have the ability to control that motion. We do this through our emotions.

If we are wanting to attract something into our life, we can put all the thought that we want into it but if there is no feelings behind it, strong positive feelings, we will not attract it. The energy waves that we put out will not be there if there is not feeling behind it.

That is why people are saying that the Law of Attraction is not working, these people are not really feeling the emotions of having what it is that they are wanting to manifest.

It goes like this, say you want to attract one million dollars. Now you might say that you want a million dollars and you might even say that you have a million dollars, but if you do not actually believe that you can have a million dollars, you will not have the emotion that you need behind it to really attract it.

For me that is why I really like working on my belief system. If my beliefs are in alignment then I have an easier time with being truly excited about what it is that I am manifesting.

If you are wanting to manifest anything, you need to be utilizing the Law of Vibration and getting your emotional self behind what it is that you are thinking of. The more emotion that you have around the thought, the faster it comes into your life.

It is really that simple.

Check out this CRAZY video that I did a while back about this law and a movie that came out where I learned so much about the Law of Vibration.

So I urge you to learn more about this law if you are wanting to really use the Law of Vibration and the Law of Attraction. Through understand them and understanding your beliefs, you can create anything that you want. I am truly not kidding here.

If you want to check out this movie “Beyond The Secret” where I have learned a lot of this from you can check out the trainer at www.YouAndBeyond.com

And please, I would love to hear how anyone has gone out there and manifested things into their life. Just leave a comment and share it with the community. It is always great to hear other peoples success stories.

Talk to you later

Steven Downward.

You Can’t Do It On Your Own…

Steven Downward — Sat, 23 Jan 2010 19:53:47 +0000

All I Have To Say Is Watch The Video.

Do you get what it is that I am talking about? It is so important to have someone that you can just talk to about your business who understands. It might be a coach or a partner or even just a friend but it can make a major difference in the long run for your business.

Like I said in the video, I have done this multiple times where I was getting confused and over worked trying to get something finished. And what happens is that less gets done. You end up just spinning in a circle.

So find someone, anyone, to bounce idea’s off of. Like I said before, it would be even better if this person understood what you were going through but do your best. The main thing is to have someone.

To your success

Steven Downward

PS: I also just wanted to mention that at the time of this writing, I have a bonus out with my book where I am giving away a free hour mastermind session where we talk about your business, about the challenges that you might be having or thing that you might need help on. You can get more details on that at www.OnlineBusinessPuzzle.com

The Importance Of Balance With Your Business And The Rest Of Your Life

Steven Downward — Tue, 29 Dec 2009 17:07:16 +0000

Balance is something that is very important in life. Without being in some sort of balance, we have a very hard time to create success. Let me explain what I am talking about in this video I have made for you below.

Do you understand what I am talking about?

Balance in life is huge. Without it we as humans end up stressing out and cracking.

I also know that a truly balanced life is something that is a bit of an ideal. It is very hard to live truly balanced. But we need to create balanced points in our lives. Say for example, you are working on a big project. Something that takes up 12+ hours a day and you are doing it for a few months. At some point, you will need to leave it for a while. You will need a balance point where you can let go and come back to center a bit.

Now this does not mean that you stop everything and swing full tilt the other side, you just come back to center.

Through doing this, you will create a life that is much more fulfilling and you will become much more successful.

So like I said in the video if you have ever gone through this, please share it. Write a comment below and share your experience of either being in balance or being out of balance.

Till we talk again.

Steven Downward.

Please, Don’t Fall Into This Trap With Your Home Based Business…

Steven Downward — Tue, 06 Oct 2009 22:06:49 +0000

I thought that I would share something with you today about my personal experience in building my business. It’s about a trap that I fell into that took me quite a few years to even realize that I was in. And I am sure that I am not the only person that has fallen victim to this trap because I feel it was pretty easy to get stuck.

I put part of it in this video here. Take a look.

So I am sure that you know what I mean by there are probably a lot of people fell victim to this. For me, I fell into this because I was told that I needed to read the right book and be around the right people. The teachers and mentors always talked about developing your mindset. Now I know that it is very important and I am not saying that your mindset is not important because it is. What I am saying is that we get told to develop our mind but they miss the part about telling us to develop our skills.

To me, there is a major difference between the two. If I spend an hour and I read a book like Robert Kiyosaki’s “Rich Dad Poor Dad”, I spent that hour developing my mindset. But I could also spend that same hour and learn about PPC Marketing, which is learning about a skill for my business.

We need to do both and that is where I got stuck. I was taught that if I just work on my mindset, the business would get built. There was never any talk about learning how to generate new leads or convert them into recruits or sales.

Make sure that you are putting energy into both of these because I know for me, when I started to learn the skills of lead generation and conversion, my business completely changed. It went from me thinking that I was building a business to there was a business.

So make sure that you do not fall into this trap of where to spend your time. In reality, you need to have both.

And if you could do me the favour of passing this along, I would really appreciate it. I know that there are people out there that are struggling the way that I did and I would really love to assist them on their journey.

Steven Downward

The Pareto Principle Is A Major Asset To The Whole Business Puzzle

Steven Downward — Mon, 24 Aug 2009 15:39:03 +0000

I do not know if you have ever heard of the Pareto Principle but it is something that can help you get much more results in your business and in your life. People that have spent the time and really understood and mastered this on principle get more done in a day then most people do in a week.

It really can make that big of a difference. So to help you understand this principle, I have put together a video so that you can see exactly what I am talking about and how you can use it in your life.

[youtube]http://www.youtube.com/watch?v=607BT4cGQIU[/youtube]

So now that you understand the Pareto Principle or the 80/20 rule, see how you can use it in your life. If you spend the time and really learn how this works in your own life, you will have such a change in the results that you are getting. Your business will grow at such a faster rate and you will be surprised as to how much you get done.

Like I said in the video, I would love to have a discussion on this. I would really enjoy hearing anyones results or experiences that they have had as a part of using the Pareto Principle. Leave them below.

To Your Success

Steven Downward





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stevendownward.com » Principles

The Game Changer

Related Posts:

What’s Should Your Priorities Be In Your Business?

Related Posts:

In The Moment…

Related Posts:

Is Your Business Bring Value To Your Market???

Related Posts:

What Is Even The Point Of Starting A Business

Related Posts:

The Law Of Vibration – Truth Be Told

So what is the Law of Vibration anyways?

Check out this CRAZY video that I did a while back about this law and a movie that came out where I learned so much about the Law of Vibration.

Related Posts:

You Can’t Do It On Your Own…

Related Posts:

The Importance Of Balance With Your Business And The Rest Of Your Life

Related Posts:

Please, Don’t Fall Into This Trap With Your Home Based Business…

Related Posts:

The Pareto Principle Is A Major Asset To The Whole Business Puzzle

Related Posts: