I’m sure that if you’ve been on the internet building a business for any length of time now you would have heard the term “Creating Content” or “Content Creation”.  All that this means is creating some material of marketing where you are providing some value to the views.  Something like a blog like this one is full of content.  You know, information that will help the readers better themselves in whatever the area the content is in. 

So anyways, if you have done any content creation like making a video or writing an article, I’m sure that you would have realized that it’s not always the easiest thing to do.  Creating content actually means that you need to have something of value to share. 

Now I know that everyone has value to share that will help others but I also know that it doesn’t always pop into our heads when we want to do something like create a new post on our blog or get infront of that video camera. 

What I wanted to share with you is how to get around this.  To stop this blockage from happening because there is a real easy way to do this.  Every single “guru” out there apairently does this so why can’t you?

Well you can and all you need to do is actively learn new things.  Let me explain this a little more…

When we’re going out there and creating new content what we are actually doing is being a leader.  We’re stepping up and saying to the whole world (well, internet world anyways ) is that I know something about this topic and I can guide people through this with ease.  This is being a leader. 

And what’s the secret to being a continual leader?  It’s through continually learning. 

Think about this for a minute, really, think about this.  If I went to you and I took all of your information, everything that you know, why would I follow you?  I wouldn’t.  I would have no need to.  I now would know everything that you know so I would have no more need to listen to you.

If you want to always have new powerful content to share and to put out there to attract people back to your sites and to your business, learn something.  And I don’t mean go read someone else’s article and then just re-write it.  Actually take something that you learn and apply it then share from your experience. 

That is what I have done over and over again.  Shared from what I have applied into my life. 

To recap here, the secret to constantly creating new content is to be constantly learning new things.  The more that you can learn, then more that you can share and the more that you share on the internet, the more people will come back to your site.  That’s what I’ve found anyways. 

Talk later

Steven Downward

PS:  I know that August is almost wrapping up so I hope that your summer has gone really well.  And to practice this concept of creating content from what you’ve learnt and experienced, I would love to hear one thing that you learned this summer.  Just write it in the comment section below.  This way, you’ll start to get some practice at this content creation from things that you’ve experienced in your life. 

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OK…

Today I put together a training on something that I have been doing successfully for over a year, Getting Free Traffic. 

So check out this video to see one of the ways that I have been getting a ton of free traffic and what you need to do to get it too for your business.

Like I was showing you in the video, Article Marketing is by far one of the easiest ways to generate free traffic.  Not only are there a lot of people bouncing around the different article directories, but the search engines like Google and Bing love articles.  They love them so much because as a general rule, articles have a lot of value.  If they don’t offer value, the directories generally will not allow them to be published.

And here is that list of article directories that I suggest that you start out with.  Remember, you’re not limited to any number of directories so you can submit an article to just one of them or to all of them.  The choice is yours.

All of these are great places to start and even some of these, you can earn some extra income from them just for writing and article that does well.  (And that is what we want anyways)

Now take this training and get at it.  See if you can write 5 new articles before the week is out and submit them to these directories.  If you do your Keyword Research well you might even be able to make some cash this week from the marketing. 

Talk later

Steven Downward

PS: I just wanted to also suggest that you SUBSCRIBE to this blog like the video said.  That way, you will just be automatically updated when there is a new training on online business and marketing.  Just click the link above.

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I really felt an urge the last couple of days to do some real serious marketing training.  I know that I haven’t done much actual marketing training in the last little while and I really want to share something with you that has really helped my business out with getting more traffic back to my business.  

So let’s talk about YouTube, the Mother of all video marketing sites. 

Now I hope that you take what I said seriously.  Knowing what is working and what is not working is very important to having success.  Just like understanding that if you want to get more people back to your site, you need to have your site address right at the beginning of your description.  I see people all the time not doing this and it really lowers the number of clicks that you get. 

Also, taking a real hard look at what you are doing right with your videos and where are the people coming from is huge.  If you know that the majority of your traffic comes from Google, then what else can you do to get more traffic from Google.  Just by doing this one thing, you can really improve your success and your traffic, and really, isn’t that what we would all love to have more of, traffic.

So know your stuff.  Take what you learned here in this training and apply it.  Get it on the road and use it. 

And please, if you have not already subscribed to my YouTube channel, I suggest that you do.  You will got other training and teachings that don’t end up here on my blog.  You can subscribe at www.YouTube.com/StevenDownward.  Then hit the “Subscribe” button in the top center.

Talk to you soon.

Steven Downward

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I felt the need to create this post around something that I found to be a big game changer for me and my business.  Now this is not some specific strategy or technique that I did to get my business to run smoother or to operate better.  It’s something that a friend and mentor said to me that really hit home and once I started applying it, things really started to move.

What I’m talking about is how to get traffic back to your site. 

Now I know that you have heard that there are many different ways to get traffic and this is totally true.  There are literally hundreds of different ways that a business can get people to come back to their site and see what is going on.  But this one thing that was said to me that was a real game changer was around the word focus and mastery.

What do I mean by this?  Well it’s really simple. 

You need to master a specific method of traffic generation.  I’m guessing that you have heard this before because I know that I’ve heard this from dozens of different places and it makes total sense.  Let me explain this in a real simple example.

If you have ever been to a pond where there are a bunch of Lilly Pads on it, you will know that when they start to grow there becomes a lot of leaves on the waters surface.  Now just think if you through a rock out into the middle of the group of lilly pads thinking that you will be able to hit one if you just through the rock in their direction.  But what happens, normally, you miss all of them. 

Why is that?  It’s because you didn’t focus on hitting a specific one so you missed all of them.  This is how it works with marketing you business. 

Because there are so many different ways to get your site out there, people try to do all of them and what happens is nothing works.  There ends up being very little traffic coming back to the site and you don’t make any money.

So what this big game change for me was when I made the decision to take one style of marketing and one profit center and really focus my energies on mastering this method and area.  This has given me bunch more success in business and has produced me a lot more profits.

I choose to pick a specific marketing method, a specific niche, and a specific product.  I stopped trying to chase all the different profet centers with all these different marketing styles.  Instead, I focused on one marketing method and getting results with this one method. 

I kept changing and tweeking things until I had marketing and a sales funnel that generated me traffic, leads, and sales.  Now that I have done this once, it is way easier to either expand on this method or try something new.  I know for myself, I have choosen to expand on my current methods.  I feel that this is the best way for me to grow my business the fastest.  But, you need to decide what is best for you and your business.

But first, pick a marketing style, a sales style, and a specific lead product and then go to work.  Get your system running smoothly and turning you in a profit.  Once you commit yourself to this practice of business and you apply it, you will start to see results. 

I don’t know if you have done this or not yet but I suggest that you take this on and go for it.  I’d love to hear if you are willing to take this on.  Pick a marketing method and a sales system and get them to work.  Share with me what you’re planning and commiting to doing in the comment section below.  I always love reading what other people are doing to achieve the goals and dreams in their lives.

Steven Downward

PS: Just so that you understand how much power this really has, I have been able to take a site and over the last 6 months, quadrupling the traffic comming to it, and increase my conversions from under 5% to well over 39% earning me thousands of dollars.

I’ll be getting into this in way more depth in the next couple of months with what I have in the works for you so stay tuned.

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This is a very interesting and important topic.  What does your business depend on?  A lot of people think that a new business depends upon the owner or the creator.  Well, it does at the very begining but for a business to achieve real long term success, the business needs to depend upon systems. 

I put together a short video to explain this more.

I hope that you see the importance of having systems for your business.  Now, if you want to have a small business, you know, just a couple of hundred dollars every month, you might not need to do anything.  But if you want to really create success, you will need to have systems. 

If you have a bookkeeper, you will need a system to manage that person plus how you get all the financial stuff to them.  That is a system. 

If you have someone that does some of your marketing, you will need to generate a system to get the content to them that you want them to market.  You will also need to have a system to communicate with that person or company.

If you hire an employee, you will need many systems around them in the way of communicating with them and having them stay productive.  If they don’t work at the same location as you do, how will you manage the time that they work? 

These are all things that you will need to create systems for if you want real long term business success. 

I hope that you have found this usefull.  If you have, please share this by hitting the “retweet” button below and leave me a comment below.  I always enjoy reading what you have to say. 

Talk to you soon.

Steven Downward

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With so many people getting into business that have never really owned or ran a business before, I felt the need to share a big about setting up a business.  See, this is an area that can be critical to achieving success with owning a business. 

Now I know that this is not something that is talked about all that much but it is an area that if done well from the beginning, it can really increase the speed for your success.  Let me put it this way.  Normally, when someone starts a business they’re the ones doing most, if not all of the work.  And that’s fine if you want to be a self employed person and being a slave to your business. 

But if you don’t want to be a slave to your business then you need to set up the business so that you can get other people to do the work for you. 

Now I’m not talking about outsourcing your business to other companies here.  That is a good idea but you still need to manage the contractors to make sure that they’re doing a good job.  What I’m talking about is setting up the structure of your business so that you will not always have to be the one watch everything. 

See there are areas that every business needs to have and realistically, there should be a manager taking care of that department.  Then you only need to deal with that one person, the manager, for you to find out everything you need to know about what is happening with that area of your business. 

There are a couple of key sections that you should plan to have a manager looking after for you.  Things like Marketing/Sales and Finance.  These two sections should have someone looking after them and making sure that they are moving forward.

Now what about when you are first starting or you are very small, should you still have these sections? 

Absolutely YES.  It’s just that you will be the one managing that position in the beginning.  But you should still plan and think about what you’re going to need. 

Let’s put it this way.  If you go and write out your business structure, the areas or sections of your business, it isn’t hard to figure out what each of the posistions need to be doing and what their responsibilities are.  This way, as your business gets bigger, you’ve already set out what you will need in the way of an employee and what their responsibilities will be. 

So just to give you an example.  Most people don’t really like to deal with the finances but they know that they need too.  So you might want to structure this department with a bookkeeper/administrator and a CFO (Chief Financial Officer).  Like I said, you might be one or both of these in the beginning but by know this and what each of these people will be responsible for, you will know what you need and where your business will be heading.  (Plus, this is big for the Law of Attraction)

I suggest that you spend some time and look at this for your business.  This is one of those things that you hear about where you will be working ON your business and not IN your business.  This is also one of those things that will move your business forward faster because you will know where you need to be going. 

I would love to finish this post off with a bit of a story that I heard from Steven Covey, I think.

In the forest there is a group of people that want to put a road from one end to the other.  There are all of these different workers working away at choping down the trees with their axes, and others sharpening the axes, and others cutting all the branches off of the trees that have fallen, and even more people dragging all of the branches and logs away. 

Then there are managers that are out there making sure that the workers are staying fresh and are on the right track.  They are putting on courses and trainings that teach the workers how to be more effective.  These managers are making sure that the workers are following the plan that has been laid put for them, and so forth.

Then there is the leader.  This person climbs the highest tree in the whole forest and surveys the land to make sure that they’re going in the right direction.  Then this person yells down to the managers… “WRONG FOREST!!!” 

I really like that story because it shows how there needs to be people at every level of the business and how each of them has their own responsibilities.  Now with you being the CEO or the Owner, YOU need to be that leader and guide your people in the right direction so that your business moves forward successfully.

But to do this, you need to make sure that you have your business structure set up and planed out.  The sooner you do this, the sooner you will be able to effectively get other people to work for you to produce your business more money. 

Again, I suggest that you look at this for your business.  You will be happy that you did. 

Talk to you later.

Steven Downward

PS: I would love to hear about some of the things that you have done to set up and structure your business.  Leave me a comment below and I would love it if you could tweet this out and share it with other people that are just starting out with their business.  ;-)

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Being the head, the CEO, of a business, you end up having a lot of different things come across your desk.  I don’t know if you have noticed this or not but I know that I sure have.  All these different things from marketing to systems to finance to sales and everything in between. 

But what I felt the urge to talk about today is not any one of these things in specific, but rather where you need to be fitting into all of these.

You see, there’s one major thing that every CEO needs to be doing.  We need to determine what we like to do and what we’re good at and then get other people, outsource, the rest. 

What do I mean when I say what we like to and what we’re good at?  It’s really not all that hard when you think about it.  Take some time and ask yourself these 2 questions.

“What is it that I can do that I will accept no one else doing but me?”

“What are the things that I can do to bring in the most revenue for the business?”

You see, the first question is getting you to priorities what you need to do that no one else can.  Now this will vary for every business and every person.  Some people are fine with hiring a CFO to make sure their finances are being taken care of properly where other would feel that they need to do this themselves. 

But really put some though on it because these tasks that you will not let anyone else do needs to be one of your priorities and things that you need to become very good at. 

The second question there really focuses on your skills, what are you good at.  If you’re really good at and like being on camera but you suck at building a site, you might want to get a system or a person to help you with the site and you focus on being on the camera for marketing and sales. 

I will give you an example from my own life and business.  I suck at design work.  You know, making something look great like a website or a power-point presentation.  When ever I try something around this arena, it just ends up looking bad and not professional. 

So, I’ve learned to outsource it.  I get someone else to do it that is good at it.  Through doing this, I fee up my time, I’m don’t get frustrated with it, and I have an end product that looks really good and that I’m actually happy with.

This is what you need to do in your business.  Figure Out What You’re Really Good At And Then Outsource The Rest. And if you’re worried about the money and the cost, trust me, you will get a better return when you have a proffessional do something that you’re not good at.

Take this to heart and look at your business.  See what you can focus on to grow your business the fastest. 

I would love to hear any of your thoughts on this or how you have applied this in your business.  I would also appreaciate it if you could retweet this out.  Just hit the “retweet” button.

Enjoy the rest of your week. 

Steven Downward

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So what really gets you going when building your business?  Many people think that they know and that they are focused on it but, do they really? 

I know for a fact that many people think that they know their “WHY” but, they don’t.  They know the “why” that they have been told that they should have.  They never really looked with in themselves to really find out their “why”. 

Let me explain more in this video that I put together…

As I said in the video, many people say that their why is “to help other people”.  But to me, that is very small and what everyone says.  I believe that it may be to serve others but it goes deeper than to just help people.  Think bigger on this.  I’m sure that it is something that really goes deep.

I know for me, it’s the game of business that really gets me excited.  I get all fired up and high energy when I’m playing the game of business.  The more in-depth it gets, the better.  The contributing to people lives comes as a by product of what I love to do.  It’s like it’s a report card of how well my business is going.  If I’m not contributing to a lot of peoples live, then my business isn’t doing well.  Plain and simple. 

But what about you?  What really get’s you excited and fired up?  I know that it is something that’s really big and that’s worth your time.  So think about it.  I mean really put some big thought on this.  Find what drives your energy up quickly, easily, and powerfully.  If you start to think about it and you automatically smile with the excitement, you know that you are on the right track. 

If you know this already or you have a feeling as to what it is, share it below.  Write it down in the comment section below.  Through doing this, you will be putting it out to the world and the universe.  Having it in writing makes a big difference so I would love to assist you on this so please share it. 

Till we chat again.

Steven Downward.

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OK.  This is something that I have wanted to share for a little bit and today just seemed like the right time for me to share this with you.  Now I have to admit, this is not some business strategy or marketing tip.  This is more to do with a life tip.  But the funny thing is that these life tips play a bigger role in how we run our business than anything else. 

Let me explain…

I don’t know if you realize the power of this.  This is what I have experienced that has made the biggest changes in my life and I have grown and done the most when I’m present.  I am sure that if you think about it, you will find this to be true for you too.

When we live in the present moment, there are no fears.  You see, fear is about something that is coming, ie, the future.  When you are present and in the moment, there are no thoughts of the future which make fear non-existent.  All you are doing is being you and doing your best in this moment.  Through doing this, you can achieve great things. 

Now I talked about a quote from a great movie called “Kung Fu Panda“.  In the movie, this old 1000 year of turtle talks about the present and how it is a gift.  So here is that quote.

“You are too concerned with what was and what will be.  There is a saying, yesterday is a history, tomorrow is a mystery, but today is a gift, THAT IS WHY IT IS CALLED THE PRESENT.”

If you read this quote and really listen to what it he is saying, you will understand that through living in the moment is where is where the real power of life is.  Not in the future or in the past but the moment, the now.

I hope that you take this and you life in your moment right now.  The sooner that you do, the happier you will be.

Steven Downward

PS: I would love to hear your thoughts on this.  Share with me any stories or experiences that you have had about living in the present moment.  Just write them below in the comment section.  Talk soon.

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I wanted to share with you today a cool tool called Selective Tweets.  This Facebook app has helped me save so much time and energy with not always having to go Facebook and Twitter to have a presence them.  What this lets you do is you can post something on Twitter and it will show up on Facebook but…   Not everything you write on Twitter will show up Facebook. 

Check out this video so you can see what I mean and I will walk you through what you need to do to set  up Selective Tweets.

I am sure that you get it that you don’t want to get stuck in social media land when you have other things to do.  This is why Selective Tweets is so great.  I can be posting things on twitter and they will show up in both locations.  This is huge. 

Before I found this, I was going in to my Facebook and into my Twitter every single time I wanted to share something.  It was taking me so much more time to just share something like a tweet or a video.  With Selective Tweets, I have been able to get to both networks when I want and it has given me more time to do other things.  So cool

I know that if you apply this into your business, you will definitely be spending more time doing the things that are really productive.  And that is really important.

Oh ya, could you do me a favor and hit the “Re-Tweet” button below if you found this at all useful.  I would be really grateful if you did. 

Talk to you later

Steve

PS: I am not sure if we have connected on Facebook or Twitter yet but I really would love to get to know you more there.  You can find me here on Facebook and here on Twitter.  Let’s connect more.

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